2026 Super Bowl LX Fan Guide: Tickets, Travel, Halftime Show, Streaming & Bay Area Events

From Levi’s Stadium to Bad Bunny — A fan’s road map to the biggest football weekend of the year

Super Bowl LX is shaping up to be one of the most exciting championships in recent memory. Whether you’re planning to travel to California, score tickets, or just experience it from afar with friends and family, here’s everything you need to know as a fan heading into February 8, 2026.

1)📍 Where & When: Bay Area Takes Center Stage

Mark your calendars: Super Bowl LX happens Sunday, February 8, 2026, at Levi’s Stadium in Santa Clara, California — right in the heart of the San Francisco Bay Area. This isn’t just another big game: it’s a return to a storied home for the NFL. The Bay Area last hosted the Super Bowl at Levi’s Stadium in 2016 (Super Bowl 50), and this edition marks the third time overall the region welcomes the NFL’s biggest night.

Levi’s Stadium itself has been upgraded in recent years — from massive outdoor 4K video boards to other fan‑centric improvements — making it one of the country’s most modern football venues.

Kickoff time on February 8 is set for 6:30 p.m. Eastern Time, and the game will broadcast live on NBC, Telemundo, and Peacock.

2)🏈 Halftime Headliner: El Conejo Malo Takes the Stage

Stop the presses! The single biggest piece of news to drop is the confirmed headliner for the Apple Music Super Bowl LX Halftime Show: Bad Bunny.

The Puerto Rican superstar, Benito Antonio Martínez Ocasio, was officially announced in late September 2025, sending shockwaves through the music world. This marks a monumental moment as he becomes the first primarily Spanish-language artist to headline the show solo. Get ready for a high-energy, global-impact performance that will define the night.

Pre-Game Performances: The NFL is starting the party early with confirmed pre-game performances by Charlie Puth, Brandi Carlile, and Coco Jones. Get to your seats early!

3)🎟️ Ticket Tiers and What You Need to Know (Yes, It’s Expensive)

Let's talk about the game itself. Getting a seat inside Levi's Stadium is going to require strategy and a heavy wallet.

Official Packages (The VIP Route):

If you want a guaranteed seat, official tickets are available now through On Location, the NFL’s official hospitality partner. These aren't just tickets—they are all-inclusive experiences:

What's Included: Verified game ticket, exact seat locations, all-inclusive pregame parties on the Super Bowl campus (with NFL legends and celebrity chefs), and sometimes even postgame field access and hotel accommodations.

Price Check: Packages are currently running in the $11,745+ per person range, depending on your seat location and hotel choice (options include the Westin St. Francis and Fairmont San Francisco).

General Tickets (The Resale Market):

Official single-game tickets have not been released by the NFL yet, but when they are, Ticketmaster will be the official marketplace.

Historically, the average resale price for a Super Bowl ticket has fallen between $4,000 and $6,000, but early secondary market listings for LX are already showing the lowest entry points around $6,400. Expect prices to fluctuate wildly once the two competing teams are finalized.

Pro Tip: Download the NFL OnePass app now. It’s required for many fan events and enters you for a chance to win a pair of tickets to the game!

Resale & secondary markets — buyer beware

Prices are volatile. Secondary markets (StubHub, SeatGeek, Vivid Seats) will list tickets well above face value. If you must buy resale, use platforms with buyer guarantees, read seller ratings, and pay with a card that offers fraud protection.

Avoid private transfers via social media or direct PayPal/CashApp unless seller is verified and you can transfer a digital/mobile ticket securely.

Fan Review: My Top Buying Tip

Wait for the Drop: In my experience, prices are highest immediately after the AFC and NFC Championship games when fan fever is at its peak. Prices often dip in the final days leading up to the Super Bowl. If you have the nerves (and the bankroll) to wait until the Thursday or Friday before the game, you can sometimes snag better value as corporate tickets flood the resale market.

4)🥳 The Super Bowl LX Fan Week Events You Can’t Miss

The action isn't limited to Santa Clara. San Francisco's downtown will transform into the official fan headquarters.

Event	Location	Dates	Details
Super Bowl Experience	Moscone Center, San Francisco	Feb 3 - Feb 7, 2026	The NFL's massive football theme park. Interactive games, player autographs, exclusive merchandise, and photos with the Vince Lombardi Trophy and all 60 Super Bowl rings. Tickets go on sale December 10, 2025.
Pro Bowl Games	Moscone Center, San Francisco	Tuesday, Feb 3, 2026	Yes, the Pro Bowl Games are now part of Super Bowl Week! Watch the AFC and NFC flag football showdown live in the heart of SoMa.
NFL Culture Club	The Pearl (601 19th Street)	Feb 4 - Feb 7, 2026	A new tradition blending sports, art, music, and fashion with athlete panels and late-night music sessions.
Taste of the NFL	The Hibernia (One Jones Street)	Saturday, Feb 7, 2026	A culinary extravaganza featuring renowned Bay Area chefs and NFL legends. A must-do for foodies and football fans alike.
BAHC Live! Concert Series	Bill Graham Civic Auditorium & Palace of Fine Arts	Feb 6 & 7, 2026	Confirmed acts include Sting (Fri, Feb 6) and Chris Stapleton with special guest Sierra Ferrell (Sat, Feb 7).

5)✈️ Travel & Accommodation: Back to the Bay Area

Super Bowl LX is at Levi's Stadium in Santa Clara, CA. This is a crucial detail—Santa Clara is approximately 45 miles south of San Francisco.

The Location Strategy: SF vs. San Jose vs. Santa Clara

Santa Clara (Game Day Hub): Expect hotels here to have multi-night minimums and astronomical prices. Pros: Walkable to the stadium and immediate pregame parties. Cons: Limited nightlife/restaurants compared to the city.
San Jose (Mid-Range Base): Located only 15 miles from Levi's Stadium. Pros: San Jose International Airport (SJC) is the closest option (about 10 miles away), and hotel rates might be slightly better than San Francisco.
San Francisco (The Party Center): All the major non-game events (Super Bowl Experience, concerts, VIP parties) will be in San Francisco. Pros: Best nightlife, dining, and main Super Bowl atmosphere. Cons: A challenging, long, and expensive commute to Santa Clara on Game Day.

Accommodation: If you are attending the game and the events, consider splitting your trip: a few nights in San Francisco for the Experience and concerts, and then moving closer to San Jose or Santa Clara for game day itself to minimize your commute.

Getting to Levi's Stadium

Public Transit: The VTA Light Rail offers direct service to Levi's Stadium. Take the VTA light rail to Levi’s Stadium Station (10-minute walk to the venue). This will be the most practical way for general fans traveling from San Jose or surrounding areas. Additionally, the Capitol Corridor train line connects the Bay Area, and many fans are expected to utilize regional transit, though crowds will be massive. Plan your route well in advance and prepare for long waits.
Rideshare/Taxi: Surge pricing will be astronomical. If you use a rideshare, plan to be dropped off/picked up far from the stadium perimeter.
Parking: Pre-book spots via the Levi’s Stadium app—prices start at $80, and lots open 4 hours before kickoff. Carpool with friends to save (3+ people get priority parking!).
Transportation: Official ticket packages often include Roundtrip Game Day Transportation from San Francisco hotels—this is highly recommended to bypass the stress. For those driving, pre-paid parking passes are essential and will be limited and costly (expect to pay $60-$80+).

Hotels & booking tips

Book ASAP — hotels fill fast and surge pricing is real during Super Bowl week. Use refundable rates if you want flexibility.
Balance cost vs convenience — Santa Clara hotels will be pricier but closer; San Jose and certain SF neighborhoods have more inventory and nightlife but expect longer transit windows.
Shuttle + package deals — some hospitality packages include hotel or shuttle access; sometimes these reduce stress even if sticker price is higher.

6)🎤 Pregame & Halftime: The Entertainment You Can’t Miss

The Super Bowl isn’t just football—it’s a concert event, and 2026’s lineup is stacked:

Pregame Performances:

Charlie Puth sings the national anthem (he’s been practicing with NFL players—check out his hilarious social media videos breaking down the song’s difficulty!) .
Brandi Carlile performs “America the Beautiful” and Coco Jones sings “Lift Every Voice and Sing” .
Groundbreaking ASL Performances: Fred Beam will sign the national anthem and “Lift Every Voice and Sing,” while Julian Ortiz interprets “America the Beautiful”—making the show accessible to deaf and hard-of-hearing fans .

Halftime Show: Bad Bunny takes the stage! The reggaeton superstar has Shakira, J.Lo, and Bruno Mars hyped up, and the show will feature Puerto Rican Sign Language (a Super Bowl first) by Celimar Rivera Cosme . Rumor has it he’s bringing surprise guests—don’t blink during the 12-minute set!

7)🎬 Ad Watch: The Most Expensive 30 Seconds in TV

Super Bowl ads are as iconic as the game itself—here’s what to expect:

Cost: A 30-second spot costs a record $8 million (up from $7 million last year!)—NBC sold out all inventory months ago .
Must-See Ads:

Cadillac F1: Will unveil their new season 涂装 in a high-octane ad .
Manscaped: Debuting their first Super Bowl ad with their signature humor .
Classic Brands: Look for returns from Coca-Cola, P&G, and Budweiser—AI-driven creativity is big this year, so expect some mind-blowing visuals .

Ad Hack: Follow @SuperBowlAds on Twitter for real-time clips—perfect for rewatching your favorites after the game.

8)📚 Casual Fan Cheat Sheet: Understand the Game in 5 Minutes

New to football? Don’t worry—here’s the basics to sound like a pro:

Objective: Score more points than the other team by getting the ball into the end zone (touchdown = 6 points) or kicking field goals (3 points).
Key Rules: Teams get 4 downs (tries) to advance 10 yards—if they make it, they get another 4 downs. If not, they punt the ball to the other team.
Key Positions: Quarterback (leads the offense), Running Back (runs with the ball), Wide Receiver (catches passes), and Defensive Back (stops the receiver).
Fun Fact: The Super Bowl MVP gets a new Cadillac—keep an eye on who’s making the biggest plays!

9)📺 Global Streaming & TV Guides: Watch From Anywhere

Can’t make it to California? Here’s how to catch every play (and ad!) worldwide:

US Viewers: NBC is the main broadcast network, with streaming on Peacock (free with ads, $5.99/month ad-free). You can also watch on YouTube TV, FuboTV, or Hulu + Live TV—no cable required .
International Fans:

UK: ITV1, Sky Sports, or NFL Game Pass.
Canada: CTV, TSN, or DAZN.
Australia: ESPN or 7Mate.
Latin America: ESPN and Star+.
Everywhere Else: NFL Game Pass International (streams in 200+ countries) .

Spanish Broadcast: Telemundo will air the game with Spanish commentary—perfect for Bad Bunny fans (more on that below!) .

10) Levi’s Stadium: entry, bag policy, seats & amenities (what you need to know)

Clear bag policy — Levi’s enforces the NFL clear bag rules: clear bags up to 12″ x 6″ x 12″ or a small non-clear clutch up to 4.5″ x 6.5″ are allowed. Diaper/medical bags permitted but inspected. Expect strict checks.
Mobile tickets — bring your phone, charged. Levi’s promotes mobile ticketing and apps for entry; carry photo ID for verification.
Seat comfort & view — Levi’s is modern with good sightlines; decide whether you prefer lower bowl proximity (more expensive) or upper levels for panoramic photos. If you care about replays, sit near club sections with video boards in view.
Charging & connectivity — Levi’s lists charging stations and good connectivity in main areas, but bring a small battery pack — crowds + streams will kill your phone faster than you think.

11) Food, drink, and budget expectations

Expect stadium pricing typical of NFL games. Levi’s has local food activations and higher-end options in club areas — budget accordingly. If you want local eats, explore Santa Clara/San Jose before/after the game.
Reusable bottles: sealed plastic water allowed; rules limit open containers and alcohol purchases to certain areas/times.

12) Safety, crowd flow, and accessibility

Arrive early — security lines, transit boarding, and pre-game activities will create bottlenecks. For a stress-free experience, arrive at least 90+ minutes before kickoff.
Know your exits — large stadiums can be confusing; pick a landmark (concierge stand, a unique concession) to meet friends.
Accessibility — Levi’s has ADA seating, companion services, and accessible parking; contact the stadium in advance for specific needs. Check official stadium accessibility pages when booking.

13) Budget sample: “Real” cost estimate for a fan (approximate)

(All prices are examples — update before booking.)

Game ticket (resale): $1,200–$5,000+ depending on section.
Hotel (2 nights SF/SJ): $350–$900+ per night during Super Bowl week.
Flights (domestic US): $200–$600+ depending on origin & booking window.
Food/transit/party tickets: $150–$600.
If you’re on a budget: attend Super Bowl week events (Super Bowl Experience) and an official watch party instead of buying a full-price game ticket.

14) What to pack (stadium & travel checklist)

Mobile phone + power bank (charging points exist but packs are vital).
Clear bag (12″ x 6″ x 12″) or small clutch.
Photo ID, printed reservation confirmations, proof of vaccination if required by an event (policies change).
Layers — Bay Area weather in February can be chilly at night.
Portable snacks (if allowed) and water (sealed) — check permitted items.

Pro Tip: Arrive 2 hours early—security lines get long, and pregame festivities start 90 minutes before kickoff. Bring sunscreen (California sun!) and wear comfortable shoes—you’ll be walking a lot.

15) Photographer & social media tips (from a content-minded fan)

Bring a small telephoto lens if you care about player shots — stadium camera policies can restrict large lenses; check permitted camera sizes.
Use the stadium app for replays and instant highlights; capture fan reactions more than action photos — they’re shareable and unique.

16) Common FAQs (quick answers)

Q: Who’s performing halftime?
A: Official announcements point to the halftime artist for Super Bowl LX — check the NFL promotions for confirmation closer to the game. (Announcements and coverage are being reported.)

Q: Can I tailgate with a big group?
A: Tailgating is allowed in designated lots but limited to marked spaces and subject to strict rules (no amplified sound unless permitted, no outside catering). Plan accordingly and read the parking lot map.

Q: Will there be Super Bowl events in San Francisco?
A: Yes — the Super Bowl Experience and many festivities are centered in San Francisco (Moscone Center) with events running in the days leading up to the game.

17) Final fan-reviewer takeaways (my recommendations)

Decide your priority — live game seat vs full week of events vs budget watch party. The full game is expensive and logistically heavy; the week offers many great alternatives.
Book early & use verified sellers — official hospitality (On Location) is pricier but reliable; verified resale on big platforms is safer than private transfers.
Travel smart: use public transit where possible — reduces stress and avoids post-game gridlock.
Follow Levi’s stadium rules to the letter — clear bag, tailgate restrictions, mobile tickets — and you’ll avoid ejection or delays.
If you can’t swing the ticket, plan a Bay Area Super Bowl week trip: concerts, official fan experience, watch parties and local sports culture make the week unforgettable.

Final Thoughts

Super Bowl LX is shaping up to be one for the books—whether you’re at Levi’s Stadium or watching from your couch, this guide has you covered. Mark your calendar, set those streaming alerts, and get ready for a day of football, music, and unforgettable moments. Let me know in the comments: Are you team on-site or team couch? Who’s your pick to win? And most importantly—what’s your Super Bowl snack of choice? (Mine’s buffalo chicken dip, no debate.)

Let’s go—February 8 can’t come soon enough! 🎉