Privacy Policy

1. About Us

We are a content platform focused on global sports and esports event information, dedicated to providing timely, accurate and practical event information and viewing guides for users around the world.

Our content covers a range of popular sports and esports categories, including but not limited to:

• Football (World Cup, Euros, Premier League, La Liga, Bundesliga, China Leagues, etc.)
• Basketball (NBA, CBA, FIBA World Cup, etc.)
• Tennis (ATP, WTA, Grand Slam tournaments, etc.)
• Badminton (BWF World Tour, Sudirman Cup, Thomas & Uber Cup, etc.)
• Baseball (MLB, NPB, KBO, CPBL, etc.)
• Volleyball (Volleyball Nations League, Olympic qualifiers, etc.)
• Table tennis (WTT, World Championships, World Cup, etc.)
• Esports (League of Legends, Honor of Kings, CS2, Dota 2, Valorant, etc.)

Beyond event information, we also provide:

• Event schedules and timetables
• Global streaming platform guides
• Official viewing channel recommendations
• Ticket-buying and viewing guides
• Host-city and venue introductions
• Visa and travel suggestions
• Team, club and professional athlete information
• Event history and rules explainers
• Event data and statistical analysis

This website is an independently operated third-party information platform. Unless specifically stated otherwise, we have no official affiliation, authorization or partnership with the event organizations, sports leagues, esports organizers, streaming platforms or brands referenced in our content.

Our goal is to help sports fans worldwide more easily understand event information, plan their viewing schedule, and find legitimate, reliable ways to watch.

2. Information We Collect

Depending on how you interact with this site, we may collect the following types of information:

(a) Automatically Collected Information

When you visit this site, we and certain third-party service providers (such as analytics tools and advertising vendors) may automatically collect some non-directly-identifying information through cookies, log files and similar technologies, used for site operation analysis, content optimization and ad-delivery optimization. This typically includes:

• Device and browsing information: we may collect your (anonymized) IP address, browser type and version, operating system, and device type (mobile/desktop/tablet);
• Browsing behavior data: to optimize content structure and user experience, we may record browsing behavior on this site, including pages visited, time spent, click paths, referring website, and search keywords;
• Location data: approximate geographic location based on IP address (country/city level only — we do not collect or process any precise GPS location data, nor do we obtain a user's real-time location);
• Cookie data: we use cookies, pixel tags and local storage to collect certain information used to maintain basic site functionality (e.g. page loading and security verification) and to record session state. See our Cookie Policy for details.

(b) Information You Actively Provide

You may voluntarily provide personal information to us in the following situations:

• Contact form: the name and email address you provide when submitting a question or feedback via our Contact Us page;
• Email subscription: if this site offers a subscription feature, the email address you provide when subscribing to event alerts or our newsletter;
• Comments: if this site enables comments, any comment content and related information you submit.

(c) Information from Third-Party Sources

We may receive aggregated or anonymized data about you via the following third-party platforms:

• Google Analytics (website traffic analysis);
• Google AdSense (ad delivery and audience analysis);
• Social media platforms (if you access this site via a social media link).

3. Purposes & Legal Basis for Use

4. Google Advertising & Data Processing

This site uses Google AdSense to display advertising, and Google Analytics to analyze site traffic. Google processes certain user data in providing these services.

Google AdSense

• Google uses cookies to display ads personalized based on your prior visits to this site or other websites;
• You can opt out of personalized advertising via Google Ad Settings;
• You can also search online for guidance on opting out of third-party advertising cookies;
• Google, as a third-party ad vendor, may collect data related to your visits to this site via cookies; its privacy practices are governed by the Google Privacy Policy.

Google Analytics

• This site uses Google Analytics 4 (GA4) to measure traffic and user behavior; data is anonymized;
• We have enabled IP anonymization, so your full IP address is not stored;
• You may opt out of data collection by installing the Google Analytics Opt-out Browser Add-on.

5. Information Sharing & Disclosure

We take your personal information security and privacy very seriously. Except as expressly described in this Privacy Policy, we do not sell, rent, trade or otherwise provide your personal information to any third party for compensation.

We may share, disclose or transfer your personal information in the following specific circumstances:

1. Sharing with Your Authorization or Consent

With your explicit authorization, consent, or at your own request, we may share your personal information with relevant third parties. For example:

• You submit a partnership application or business inquiry;
• You subscribe to a third-party service or event;
• You authorize us to provide relevant information to a partner.

In such cases, we only share the information necessary to achieve the specific purpose.

2. Sharing to Provide Website Services

To keep the site running smoothly, improve service quality, and enable site functionality, we may share necessary information with trusted third-party service providers, including but not limited to:

• Website hosting providers;
• CDN and network security providers;
• Email delivery providers;
• Data storage and backup providers;
• Data analytics and statistics providers;
• Customer support and technical operations providers.

These partners may only process information within the scope of their authorization and must comply with strict confidentiality obligations and data-security requirements; they may not use the information for any other purpose.

3. Advertising, Measurement & Analytics Services

This website may use third-party advertising and analytics services, including but not limited to:

• Google AdSense;
• Google Analytics;
• Google Tag Manager;
• Microsoft Clarity;
• Cloudflare Analytics;
• Other lawful data analytics or advertising service platforms.

These service providers may collect certain information via cookies, device identifiers, IP addresses or similar technologies, in order to:

• Display and optimize advertising;
• Measure ad performance;
• Track site traffic;
• Improve user experience;
• Prevent ad fraud and abuse.

These data-processing activities are governed by each provider's own privacy policy.

4. Disclosure Required by Law

In the following situations, we may disclose your personal information as required by law, without first obtaining your authorization or consent:

• As required by applicable laws and regulations;
• Pursuant to a court judgment, arbitration decision, or other legal process;
• Pursuant to a lawful request from a government agency, regulator or law-enforcement authority;
• To protect national security, public safety, or significant public interest;
• To protect the personal safety, property, or legitimate rights of this site, our users, or third parties;
• To investigate, prevent, or address fraud, illegal activity, cyberattacks, or security vulnerabilities.

To the extent permitted by law, we will make reasonable efforts to ensure that any disclosure is necessary, reasonable, and minimized.

5. Business Restructuring, Merger, or Asset Transfer

As our business evolves, in the event of:

• A merger;
• An acquisition;
• An asset sale;
• An equity transfer;
• A bankruptcy reorganization;
• Or other similar business transaction,

your personal information may be transferred to the successor entity as part of the relevant assets.

In such cases, we will require the new information holder to continue complying with the protection obligations set out in this Privacy Policy. If the new processing purpose exceeds the original scope, we will seek your authorization and consent again as required by law.

6. International Data Transfers

Because this website serves users in multiple countries and regions worldwide, some data may be transferred to and stored or processed on servers located outside your country or region.

Where cross-border data transfer occurs, we will take reasonable measures to ensure your personal information receives a level of protection consistent with applicable legal requirements, and will comply with relevant data-protection regulations.

7. What We Do Not Do

Except as otherwise stated in this policy, we do not:

• Sell your personal information;
• Rent out your personal information;
• Disclose your personal information to unauthorized third parties;
• Use your personal information for purposes unrelated to the purpose of collection;
• Share sensitive information without a lawful basis.

We always process your personal information in accordance with principles of lawfulness, legitimacy, necessity and good faith, and take reasonable technical and organizational measures to protect your data security.

6. Data Storage & Security

• Retention period: we retain your data only for as long as necessary to fulfil the purpose of collection. Website analytics data is retained for 14 months by default; contact emails are retained for 1 year after the issue is resolved; email-subscription data is retained until you unsubscribe;
• Security measures: we use SSL/TLS encryption in transit, access controls, regular security audits and other technical and organizational measures to protect your data;
• Cross-border transfer: this site's servers may be located outside your country; data transfers will comply with applicable cross-border data transfer rules.

7. Your Rights

Under applicable privacy laws and regulations (including the GDPR and China's Personal Information Protection Law), you have the following rights:

We will respond within 30 business days of receiving a valid request. In particularly complex cases, this may be extended to 60 days, and we will notify you in advance.

8. Children's Privacy

This site's content is intended for adult users aged 18 and over. We do not knowingly collect personal information from minors under 18. If you are under 18, you should read and agree to this Privacy Policy together with a parent or legal guardian before using our services. If you discover that we have inadvertently collected data from a minor, please contact us immediately and we will delete the relevant data as soon as possible.

9. Policy Updates

We may periodically update this Privacy Policy to reflect changes in law or our services. Material changes will be communicated via a site notice or email to subscribed users. The updated policy takes effect upon publication; continued use of this site constitutes acceptance of the updated policy.

10. Contact Us

If you have any questions, comments or suggestions about this Privacy Policy, please contact us through the methods provided on our Contact Us page. We will review your request promptly and respond as soon as possible after verifying your identity.